The Children’s Day was created in Brazil in 1920, made official in 1924, but only in 1960 the date was really spread around, when a toys industry, together with a big multinational of baby care products, created a promotion to increase the sales. The strategy was very well succeeded and since then the date has been celebrated all over the country. Nowadays this is the third best day in sales, after Christmas and Mother’s Day! Ok, it’s another creation of marketing and capitalism, but we cannot deny that these little creatures deserve a special day only for them! If possible, full of fun, happiness and toys!!!
O Dia da Criança foi criado no Brasil em 1920, oficializado por decreto em 1924, mas somente em 1960 foi realmente incorporado, quando a Fábrica de Brinquedos Estrela (quem não se lembra?), juntamente com uma multinacional de produtos específicos para bebês, criou uma promoção para aumentar as vendas. A estratégia foi tão bem sucedida que desde então a data tem sido lembrada e celebrada. Atualmente esta é a terceira data que mais vende, atrás somente do Natal e do Dia das Mães! Ok, esta é mais uma criação de marketing e do capitalismo, mas não podemos negar que estas criaturinhas merecem um dia especial só delas! Se possível com muita alegria, diversão e brinquedos!!!
SOOOO CUTE!!!
10 comments:
I bought a second drum kit which is in my shed that I haven't got time to learn and practice yet... If I can play to half the standard that this child has (above), I'll be happy. He seems to be enjoying himself.
Hi J_on_tour! Nice to have a glimpse of you here! The boy is really cute and cool! Yes, he seems to be enjoying a lot his performance. You know, he’s only 3 years old, imagine when he get older!!! Well, I wish YOU good luck! Or better, you can have some classes with him!!!
Estou encantada com a sua página! Tá tão fôfa ...
My former pupils learned about Children's Day celebration only from the books. And it was lots of fun. Like what I see in the photos, children all over, are given this day to be themselves.
Querida Patrícia, que surpresa agradável!!! Obrigada, honey! Deixei um recadinho procê no facebook, vê se toma jeito e retoma o seu blog! Mas todo cuidado é pouco: vicia!
Bjs e apareça!
Hi Lita, my forever-friend!!! Only on book?! Here they celebrate all over the country, with many presents and parties. A little bit exaggerated in consuming, but what can we do? It’s hard to avoid this…what we can do is to teach the kids from the very beginning that the world is not like that!
I thought Children's Day is on 1 June...
Hi Robert! It is, in most of the countries, but not here. As I said in the post, a politician changed the day to take advantage... you know as they are, don’t you?!!! The date changed, but they don’t, ehehehe!
I know politicians. We have a lots here. And of course.. they are the same as everywhere.
Yes Robert, but they are able to be worst in same places...well, we will only learn how to vote, by voting!!! Have a nice week, my friend!
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